RETAIL PROGRAMS
In the retail sector, we have established the Calise & Sons brand
as one of the strongest brands in the New England marketplace. We
service supermarket chains, wholesale clubs and many independent
markets daily with our fresh baked bread & rolls. Our products are
delivered by Calise routes and by a major bread distributor in the
country. We are continually expanding our geographic coverage to all
markets in New England. We are also working very hard to bring the
Calise & Sons brand and tradition to consumers further south in
areas like New York, New Jersey, Pennsylvania, Maryland, and more.
We have developed DSD programs for the Deli and Commercial Bread Aisle.
We also have in-store bakery programs available for fresh or frozen
delivery. Our DSD network now delivers throughout New England with a
5-day delivery schedule with product pullouts on the off days. This
network is currently expanding to make our products available
throughout the entire Northeast. Many retailers are experiencing
tremendous growth in bread sales and profits with the Calise & Sons
brand.
According to recent IRI data published in the January 2005 edition of
the Griffin Report of Food Marketing, the Calise & Sons brand is
very strong and continues to grow. The Griffin Report charts reveal
Calise & Sons ranked #1 in the Providence market; #16 in the Boston
market and #46 in the Hartford/Springfield market. We are very proud of
our accomplishments. We continue to see sales growth in new markets as
consumers try the Calise & Sons brand and keep coming back for more.
Copyright ©© 2005 Calise & Sons Bakery, Inc. All Rights Reserved.